Valentine’s Day in Japan

February 14. Valentine’s Day. Valentine’s Day. Holiday for romantically inclined couples and companies-manufacturers of confectionery products. If in our area usually give each other cards-“Valentine”, which provided financial more young people can add flowers and some gift gift, in Japan Valentine’s Day is inextricably linked with the chocolate.

Valentine’s day in Japan is celebrated from about the 1930-ies, and at the time, the main gifts were various sweets and treats. Since then, the range of permitted gifts has grown considerably and covers many things, from colognes, to a variety of accessories and clothing. But chocolate continues to be such an integral part of the celebration, as, for example, a tree for Christmas.

It is noteworthy that in Japan Valentine’s Day is, for the most part, the holiday for men, since they that day get sweet gifts from their lovers, girlfriends, classmates, fellow students or colleagues. These gifts can range from small candies to cakes. The only condition is that they must contain chocolate. Of course, a sign of special attention is considered to be chocolate (or another treat), cooked girlfriend in person.

However, if a girl gives someone a chocolate, it does not mean that she is in love with this man. There is a difference, between so-called “obligatory chocolate” – giri-choco which can be gifted to friends, girlfriends, classmates and colleagues, and “chocolate love” – honmei-choco which give a loved one. If obligatory chocolate is only a kind of expression of gratitude for friendship and support ever help and has no romantic connotation (no matter how like many teenagers), the chocolate of love given only to the beloved.

If the guy and the girl meet, usually all right, but it often happens that a gift of chocolate love becomes part of the act of recognition. In this case, sometimes even very dramatic situation, when a young man refuses to accept the chocolate, as there was no answer attached to it feelings.

And here is the obligatory chocolate has no such dilemmas, because even the name itself implies that the man must respond to the gift. Which he does in the so-called White Day ( or White day Howaito day . from YAP.  which falls on March 14 – exactly one month after Valentine’s Day. This holiday spread in Japan, Korea and Taiwan and is Valentine’s Day but because on this day the giving of gifts who are solely men, and, usually, only those girls in his time blessed the obligatory chocolate.

The usual gifts are marshmallows and white chocolate, men, being, as a rule, chefs not first class, just buy in the store. Thus, traditionally the “rule of triple indemnity” by which the value of the return gift should be three times greater than the value of the gift received on Valentine’s Day. Such is the “law of equivalent exchange”

Despite the fact that Valentine’s Day is borrowed holiday, Japan showed her characteristic in such cases, preemtively. So Valentine’s Day is now rooted in the calendar of Japanese holidays so firmly and of course, that already could be called national. No wonder in almost every romance school anime series (and sometimes more than one) devoted to this holiday, which, even despite the apparent commercialisation, still remains a joyous event that unites young people.


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